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Do you know email marketing is the third most influential information source for a majority of the B2B audience? Industry thought leaders and colleague recommendations top the list. In fact, 59% of marketers consider email as the most effective way of revenue generation. These statistics make it clear that leveraging email marketing can work wonders […]

Email click-through rate is one of the most powerful metrics to measure the effectiveness of an email campaign. This implies that the higher your click-through rate is, higher is the chance for conversion. For an email marketer who has worked day in and day out for the perfect email campaign, nothing can get as heart-breaking […]

Independence Day, the 4th of July is celebrated with great pomp and parade, bonfires and fireworks, barbeques and illuminations throughout the United States. As much as it is about freedom, martyrhood and liberty, it equally means celebrating this important day of the country’s existence. For marketers, it is another opportunity to drive sales – an […]

Email marketers rely heavily on holiday email campaigns to help them drive greater revenue and build better brand visibility. Father’s Day, done right, can fetch big bucks for marketers—and it’s just around the corner. Are you ready? If you’re still looking for ideas, here are some inspirations for you as you develop and finalize your […]

According to the Wolfgang Digital 2017 KPI Benchmark Study, only 1.56% of all web traffic converts on average. So, what about the other 98.44% of traffic? Traditional retargeted ads will get you an average click-through of about 0.7%. With that, let’s be honest here: If you’re not leveraging email capture forms to identify and engage that […]

One of the not-really-secret benefits of email marketing is the ability to test just about any component or data point you desire. With so many possibilities at our fingerprints, the majority of email marketers (okay, companies sending email) don’t test. And those who do test tend to have better-performing email marketing programs (we hope). Testing […]

If Harry Potter had reached platform 9 or 10 instead of platform 9 ¾, would he have been able to catch the Hogwarts Express? In other terms, if your email campaign does not reach the right email addresses, you miss “catching the right train” to effective engagement and conversions. List hygiene is a simplistic way […]

Every email you send has a specific purpose. Is that purpose obvious to your recipients? Whether your email’s purpose is to drive an eBook download or a specific product purchase, the question remains: How do you get recipients take your desired action? While there are many factors—like the subject line, copy and design–which help to […]