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Persuasive email marketing is all about convincing your leads to purchase from you. You only have a few seconds for your email campaign to create an impression on your subscribers.  If done right, though, email marketing campaigns can successfully drive conversions. Let’s take a quick look at the dos and don’ts of persuasive email marketing. […]

Hopefully, you started your holiday marketing preparation months ago. Yet, no matter how well you plan your holiday marketing campaigns, there’s still one big fear: Cart Abandonment. No More Hustle ! Get all email marketing agency services under one roof. Unfortunately, those moments where site visitors put items in their online shopping carts and abandon […]

Email marketers are constantly looking for ways to boost their email metrics—in particular, open rates and click-through rates. They do this by testing variables like subject lines, From Name, and calls to action, among others. Learn more about how image based emails can be a good idea for email marketing. One test you may not […]

What happens if your emails don’t make it to the inbox? No matter how innovative your design, content, and testing strategies are, they don’t matter if your emails don’t get delivered. So, how can you ensure your emails get delivered? By building and maintaining a solid, positive sender reputation. Your sender reputation determines whether the […]

It’s been more than 40 years since the first email message was sent, and the look and feel of an email have come a long way since then. These days, design and fonts play a critical role in getting your email marketing message front and center with your subscribers. And web safe fonts, in particular, […]

It’s human nature to love interaction that inspires purpose and creativity. As opposed to plain PowerPoint slides, we embrace visually rich presentations more. This same idea holds true in the world of email marketing. That’s why email marketers and their email marketing templates have transcended to a world of interactivity in email. Why Add Interactivity […]

ALERT: Mother’s Day is May 14th! Mother’s Day is that wonderful time of year where we commemorate all the selfless love and tireless efforts of our Moms — and marketers try to find the right tone to generate maximum revenue. Think it’s worth your while to put your best foot forward in your email marketing? […]

CLICK BAIT ALERT! Forgive my tongue-in-cheek headline here, but this is a common question I receive. The truth is there is no universal “best” time or day to send an email. The best time to send an email is the time that your readers and your customers want to receive them. And that time could […]