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Ah, Father’s Day – the annual celebration that brings out the punny dad jokes, nostalgic photo albums, and sentimental musings from the most unexpected sources. As marketers, we know that capturing the essence of this holiday in a digital medium is no easy task. So how do you navigate the mix of humor, emotion, and […]

The season of flowers and allergies has come to end. Now’s the time to clean your backyards, put on some sunscreen, and fire up those hibernating BBQ grills; cause Summer is here! This May, to beat the heat, email marketers bring in cool template designs and even cooler promotional pitches directly to their subscriber’s inboxes. […]

If you’re new to email marketing, and want to launch an email marketing campaign here are some interesting statistics to reassure you that it can be highly effective. For starters, marketing technology has become a vital component in e-mail marketers’ kit tool case. It remains one of the most effective digital marketing channels worldwide. In […]

Email marketing is one of the most popular marketing channels. For every $1 you spend, email marketing drives an ROI of $36, which is higher than most marketing channels you’re probably already using. In fact, 30% of marketers agree that email marketing delivers the highest ROI among all other digital marketing channels. And it’s no […]

When teams come to us to talk about Brevo (previously known as Sendinblue), the story is usually the same. They started to use it because it was simple, easy to get live, decent prices, a comprehensive platform, and all of this seemed more than enough…at first.  Then, things change. After thorough research and in-depth testing […]

Picture this: you’ve got a brilliant digital marketing plan in place, and you know that email marketing is the secret sauce to take it to the next level. But you’re overwhelmed with crafting the perfect email campaigns that will resonate with your audience and drive results. Enter the Email Marketing Manager – your superhero in […]

Marketo is one of the most connected and open marketing software worldwide. It enables marketers to engage with audiences by leveraging lead management and scoring, email, event, and account-based marketing, real-time personalization, reporting, and more. At the same time, Marketo could do better with deployment and support to match up to other players on the […]

HubSpot provides businesses with all the software, integrations, and resources needed to market and sell more effectively by monitoring leads, automating sales pipeline management, managing leads and contacts, and email campaigning and tracking. So if you are aiming to hire a Hubspot email expert, it is never a bad idea!