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Email marketing best practices & tips

12 Best Email Marketing Services for 2025

[ez-toc]It’s no secret that email is one of the most effective marketing tools available today. With over 4.3 billion people using it daily, it’s no surprise that 81% of marketers use email as their primary customer acquisition channel. The reason

Video Newsletters: How to Create Them, Key Benefits, Ideas, & Real Examples

Video newsletters could be the solution you're looking for if your emails are getting lost in crowded inboxes or if you're struggling to convey your message through text alone. Videos captivate your audience, boost conversions, and increase click-through rates (CTR).

Engaging Real Estate Newsletter Ideas & Examples

A real estate newsletter is one of the most effective ways to keep leads engaged and convert them into paying clients. I often hear from real estate business owners about their struggles with email marketing and how their campaigns feel

April Newsletter Ideas To Engage Your Readers

Spring is finally here! The days are getting longer, the air is warmer, and everything feels fresh and full of possibilities, including your newsletters. April is packed with exciting events, holidays, and seasonal moments that you can tap into to

The 10 Best Klaviyo Email Marketing Agencies to Boost Your E-commerce Business

If you are an e-commerce company that requires advanced, behavior-driven marketing automation and customer segmentation, Klaviyo is the platform for you. But to use its advanced features and truly unlock its potential, you need an expert by your side. We

Top Ecommerce Email Marketing Agencies

Picture this: You’re an eCommerce store owner struggling with low customer retention and a high cart abandonment rate. You’ve tried everything but nothing works. This is where a top-tier email marketing agency comes in. In this guide, we’ve compiled the

Klaviyo vs Kit (formerly ConvertKit): Which is Best for Your Email Marketing Needs?

The email marketing platform landscape is packed with a plethora of options today. In such a crowded space, Klaviyo and Kit (formerly ConvertKit) have emerged as leaders in their own right. Klaviyo has built its reputation as a powerful e-commerce

11 Best Ways to Improve Email Open Rates in 2025

Imagine spending hours crafting the perfect email, only to see it unopened by a vast majority of recipients. It's a marketer's nightmare. In an increasingly crowded Inbox, getting your emails opened is harder than ever before. The good news is

Klaviyo vs Sendlane: Which One is Right For You?

In this article, we'll compare two popular email marketing tools: Sendlane and Klaviyo. We’ll break down their features, pricing, and benefits in detail, giving you all the necessary insights to make an informed decision. Let's get started. Klaviyo vs Sendlane:

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

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