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Email marketing best practices & tips

What Does an Email Marketing Agency Actually Do?

Why do I need an email marketing company? And why would one business earn regular revenue from email but another would not? With better insight into email marketing services, you will understand how some businesses can actually generate 20-40% of

Red Flags When Hiring an Email Marketing Agency

Most brands treat agency evaluation like a job interview — they're the candidate, you're deciding. Flip that. You're hiring them. And like any hire, the red flags show up before the contract is signed, not after. If you choose the

Email Marketing Audit – Everything You Need to Know

An email marketing audit is a structured review of your entire email program covering list health, deliverability, content, design, automation, and compliance Run a full audit at least once a year, with lighter mini-audits on individual flows or segments throughout

11 Best Email List Cleaning Services to Boost Deliverability

Quick Answer An email list cleaning service helps you control the quality of your email list as it grows and evolves. The best email list cleaning services depend on what you need: ZeroBounce → Best for insights and email

12 Best Email Deliverability Tools (Tested & Reviewed)

After more than a decade in the email marketing industry, one issue shows up more often than most people realize: campaigns underperform simply because the emails never reach the inbox. On paper, everything seems to be in order, and the

Domain Reputation: How to Check and Improve It

Emails from your domain are not reaching every inbox. Some messages get delivered, others land in spam folders, and some never appear at all. Such patterns usually point to a domain reputation problem. Email service providers and mailbox providers evaluate

Dedicated IP vs. Shared IP: Which is Right for your Emails?

The choice between a dedicated IP vs shared IP email sending shapes how a particular email program grows and how risk is managed. Many teams select an IP address type early and keep it long after their sending behavior

What is BIMI and why is it important?

BIMI (Brand Indicator for Message Identification) gets a lot of attention now, and for good reason. It’s one of the few email standards that actually changes what your subscribers see in the inbox. BIMI basically allows your verified brand logo

SPF, DKIM, and DMARC: Explained in Simple Terms

SPF (Sender Policy Framework), DKIM (DmainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are the foundation of inbox trust, and we see their impact every day across real email programs. Companies like Gmail, Yahoo, and Microsoft are

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

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