Want to Learn How to Send Better Emails?

Email marketing best practices & tips

90+ Best Welcome Email Subject Lines to Increase Your Open Rates

Your welcome email series flow is the first email your customer receives from you — It’s a friendly welcome message for customers that will encourage them to interact with your product or service, & if done well, will lead to increased customer retention. So it’s important that you count your welcome email subject lines.

40 Email Popup Examples & 16 Best Practices To Grow Your Email List

Email popups sometimes called email capture popups or opt-in popup forms, are a great tool to use to capture email addresses from your website visitors so you can continue to communicate with them via email.

7 Revenue-boosting Halloween Email Campaign Tactics & Examples

When most marketers and businesses think of holiday marketing campaigns, they think of Black Friday, Cyber Monday, Christmas, etc.

Why You Shouldn’t Buy Email Lists (& How To Quickly Build Your Own)

Whether you're launching a new business, trying to fill your sales pipeline, or just trying to move units, you need leads fast! The urge to buy email lists and send bulk promotional emails is pretty tempting. And why shouldn't it

Fourth of July Email Ideas, Templates & Subject Lines For Your Email Campaigns

[ez-toc]You’ve probably heard it a gazillion times - email marketing is the best way to drive sales. If that’s true for everyday scenarios, then 4th of July email doesn’t drive sales - it skyrockets them. But that’s only if your

Email List Management: The Complete Guide

No marketing platform drives as much ROI as email. With ROIs as high as $42 for every $1 spent, every marketer should be using it. Besides commanding insane ROIs, the email also has a unique advantage over other marketing platforms

Email Marketing: What’s a Hold Out Group and Why You Should Use Them

[ez-toc] What is a Holdout Testing? Holdout testing is the process of reviewing your email marketing program to quantify if the campaigns being sent are generating increased engagement metrics/conversions vs not sending anything. Are these email campaigns/automation really giving an

Symptoms of Email Fatigue and Making it Right

Instead of being the marketer, today, think from the subscriber’s perspective for a minute. Imagine receiving an email from a brand every single day. How does that make you feel? Not too good? Does it feel like email fatigue or

3 Steps For An Effective Email Creation Process

According to a recent study, 74% of consumers believe that email will be the most widely used channel over the next 10 years. Another revealing figure: according to an Econsultancy survey, 73% of professionals consider the ROI with email is

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

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