Ecommerce brands trust InboxArmy with their email marketing and lifecycle marketing programs for good reason: Sustained success. We’ve been building, managing, strategizing, and optimizing ecommerce email marketing programs for more than 16 years. See how we can increase your revenue, boost retention, and drive customer lifetime value for you.
"We've grown our newsletter from a few thousand subscribers to over 130K since we've been working with them."
I looked at a few agencies online who offered similar services. Once I spoke to Chris and his team, I was sure that they were the right fit for Boie. They help design and implement weekly emails that go out to our customers and subscribers. The types of emails include transactional notifications, discounts and sales, brand initiatives, and more. Weekly calls help set up strategy and the team is extremely familiar with our 3rd party email provider (Klaviyo). Their ability to scale with us, as we scaled our subscriber list. They knew exactly what we needed for our current size and goals.
Manuel De La Cruz
CEO
InboxArmy offers you a full-service ecommerce email marketing team to deliver to you:
We map out your ideal customer journey, including retention, repurchase triggers, and loyalty loops. Your lifecycle program will be built with clear revenue expectations for every phase of your marketing lifecycle.
We provide end-to-end campaign management for your brand, including planning monthly calendars, content planning, copy, design, production, optimization, and reporting. We ensure every campaign aligns with brand direction and promotional opportunities.
We plan and optimize the entire ecommerce flow of emails, including welcome, abandoned cart, browse, browse abandon, thank you, post purchase, winback, VIP, loyalty, and anything else your email program needs.
This is where beauty meets science meets function. We design brand-specific, custom-coded ecommerce email templates that are optimized in best practices for mobile, accessibility, and deliverability.
We build advanced segmentation systems based on customer engagement, buying behaviors, lifecycle stages, and predictive metrics. We also personalize campaigns and their timing, so every customer sees the content tailored just for them.
Your revenue won’t depend on guesswork anymore. We monitor domain reputation and list health to keep you in the inbox, not the spam folder. Our experts identify issues early on and provide timely fixes to maintain stable deliverability.
We are platform-agnostic and can provide unbiased recommendations for evaluating new ESPs that fit your program needs and budget. And should you decide to make a change, we can help you with the migration, too.
We create custom dashboards that show exactly what email and SMS contribute to your overall revenue. Our thorough tracking and reporting will help the decision makers act on them immediately.
We handle creative and production for all of the “inboxes.” Let Inboxarmy create a custom strategy for your business and audience.
InboxArmy has helped transform numerous ecommerce brands by turning their email programs into scalable retention systems that consistently drive revenue and growth. Here are some examples of our work.
$0 → $700K+ in 6 Months
We built their entire lifecycle from scratch and turned email into a predictable revenue engine.
$700K+
Revenue in 6 months
$641,826
From automations
88%
Open rate on the new welcome series
$52,930
From a single Labor Day campaign
Full lifecycle rebuild + structured, scalable retention system
1,100% Revenue Growth in 9 Months
Their email setup was scattered and underperforming. We rebuilt their automations, campaigns, and platform.
1,100%
Email revenue increase in 9 months
86%
More revenue in month 1 vs previous 15 months
72%
Revenue from automations
61%
Holiday revenue from automations
4Market lifecycle rebuild + migration to Klaviyo
2x Email Revenue With a Lifecycle Upgrade
We redesigned templates, rebuilt their lifecycle, and streamlined campaign operations.
2xIncrease in email revenue
Higher reach through improved segmentation
Stronger automations (welcome, cart, replenishment)
Faster and more dependable campaign turnaround
Consistent, upgraded brand templates
335% Revenue Growth in 3 Months
They needed segmentation fixes and lifecycle structure. We rebuilt key flows and activated high-impact campaigns.
50%
Revenue lift after rebuild
335%
YoY growth in 3 months
More cart-abandonment revenue in 2 months than previous 14 months
Stronger engagement across all core campaigns
Complete lifecycle rebuild for scalable growth
770% Holiday Revenue Growth
We created their entire Q4 email engine and delivered their strongest holiday performance ever.
770%
Holiday revenue growth
650%
YoY sales increase in 2019
120%
YoY holiday growth (2019 → 2020)
500%
List growth (2K → 100K+)
We’ll leverage about more than 100 years of combined ecommerce email marketing expertise to build you a program that generates short-term revenue and long-term loyalty and success.
Christina Huynh
Senior Product Manager
“InboxArmy came recommended through our head of growth marketing- deciding factors included budget, experience in the space, and immediate availability.”
It’s rare to see an external vendor so invested in our success. And yet, that’s exactly what we have experienced with InboxArmy. Each member of the IA team is always hyper-focused on the success of our campaigns. Right from Day 1, these guys have worked hard to set up streamlined workflows, design and code world-class emails, and even coordinate with our developers to set up the proper data architecture to trigger emails. If that’s not all, they consistently go above and beyond the regular scope of work to address problems and optimize every campaign. We hardly ever feel the pain of any issues because these guys are there to proactively resolve them as early as possible. Amazingly, nothing ever seems to faze them. At one point, we switched ESPs quite suddenly, but the IA team took it in in stride and none of our campaigns were affected. Very impressive indeed!
We start strong and consistently deliver value for ecommerce brands who want expertise and clarity at every step. These onboarding steps and value-delivering steps include:
We’ll get to know your program inside and out, including your technical guardrails, setups, flows, campaigns, deliverability and more.
We’ll set the plan for your program for your first 90 days, including automations, foundational fixes, campaigns, and more.
We’ll map your campaign cadence, write briefs, and get rolling on your campaigns.
This is where the rubber meets the road. We don’t just plan; We execute.
We’ll track performance, make adjustments, optimize campaigns and future plans.
“Revenue per email sent up more than 15%, Bulk email sends up from 1 per week to 3-4 per week, Trigger/automated campaigns from 2 to over 13, producing over 20% of program revenue”
We found them through an online search and selected them because of high ratings, good value for cost and no unneeded extras. InboxArmy is responsible for managing the segmentation, creative coding, scheduling, and execution of all bulk, targeted, and automated email campaigns for GoodwillFinds. Additionally, they help manage our instance of Salesforce Marketing Cloud. Campaigns and workstreams were always delivered on time and they have been very responsive with emergent requests that arise due to changes in business conditions.
They seem to be working around the clock. It's amazing how much they get done while I'm sleeping!
Jim Davis
CRO
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.