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You’re standing in line for coffee, checking your phone, and there it is, a text from your favourite store with a 20% off code. You use it without a second thought. That’s SMS marketing at work. It’s simple, effective, and fast. But if you’re a business owner or marketer, there’s one question you’ve probably asked, […]

With SMS boasting 98% open rates and email offering unmatched content depth, businesses are rethinking their approach to customer outreach. So, what wins in the text message marketing vs email marketing face-off? At InboxArmy, as an experienced email marketing and sms marketing agency, we’ve seen both sides up close. We know that comparing SMS marketing […]

Today’s students live in a world of constant connection. They are scrolling through TikTok between lectures, checking their DMs before class, and yes, still opening important emails from universities.  This presents a challenge for higher education establishments: how do they meaningfully connect with prospective students, current enrollees, and even parents at once? The answer lies […]

It’s no secret that email is one of the most effective marketing tools available today. With over 4.3 billion people using it daily, it’s no surprise that 81% of marketers use email as their primary customer acquisition channel. The reason behind this is simple: emails are personal and direct, which makes them effective at generating […]

The average cart abandonment rate across all industries is 69.57% (Baymard Institute). Chances are, your cart abandonment rate is in the same neighborhood. An Abandoned Cart isn’t just about money you didn’t gain, it’s also about money you lost. Abandoned Cart emails are not only easy to set up, but they’re automatically triggered. More importantly, […]

Before the internet was invented, email was already almost 10 years old. We know what you’re thinking. How can email still be relevant over 50 years since it was created? Because it’s been around since the start of the digital age, it is known and (mostly) loved by all. Of the 8 billion people on […]

Unlike traditional retail, where face-to-face interactions guide customers through the buying process, online shoppers often need more personalized and targeted engagement to build trust and make purchasing decisions. Enters eCommerce email marketing automation. Email marketing automation empowers you to send the right message at the perfect moment, triggered by customers’ actions. For instance, a customer […]

A CRM platform provides unprecedented insights into customer behavior, preferences, and patterns. Essentially, it grants privileged access to your customers’ lives without any intrusive interference. Furthermore, a CRM system delivers a single authoritative source of customer data, By consolidating all customer data into a unified system, it provides you with accurate and up-to-date information consistently. […]

We are in an era where successful email marketing (and marketing of any nature) strongly depends on big data. While back in the 90s, where the internet was more like the wild west, you could get away with anything. Today, data management and privacy laws are reigning everyone in. While these may look like they’re […]

The first shot you have at getting people to open your email is your subject line. Nail your subject line and the chances of your email campaign succeeding become higher. That’s why you need to invest in creating winning subject lines. This is where tools like Phrasee come in. Using powerful algorithms, they are able […]

What if we told you you’re doing your A/B tests wrong. Because you probably are. A/B testing is an important element of running effective email marketing campaigns. By creating different variations of your email and sending it out to a test audience, you gain insight into which email will drive more results. That is why […]

No matter how well crafted your email copy may be, unless your recipients receive it, your campaign will be a flop. That’s why you need to pay special attention to email deliverability. Email deliverability is your ability to reach your subscribers inboxes. And no, it’s something that is guaranteed. There are many factors that could […]