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It can be frustrating to notice a sudden (or even gradual) uptick in the number of Klaviyo emails going to spam, especially if you have a history of healthy deliverability and engagement rates with your audience. You may be wondering if Klaviyo (or whatever email marketing platform you use) is somehow causing this uptick. But […]

Email automation is all about getting into your customers’ shoes and cashing in on their perspective. And drip campaigns are the perfect way to do it. In a well-crafted drip campaign, you can nurture your customers through their journey with your brand and build long-term relationships. But it only works if you have the proper […]

Choosing the right email marketing platform can be challenging. Before deciding, it is essential to consider many factors, such as features, costs, and support. Omnisend is one such all-in-one marketing platform that provides users with powerful tools to help them grow their businesses. In this article, we will look closer at Omnisend pricing plans and […]

 No matter how well you plan your email marketing campaigns, it gets chaotic. With different campaigns, segmented lists, and varying send times, keeping everything in order is difficult. But fret not! I will introduce you to your new best friend – the dynamic email marketing calendar. Now, you may be thinking, “Another calendar? Really?” But […]

Email newsletters are a practical way to connect with your audiences, you’ll first need to get your target audiences to opt-in for your newsletters. A compelling newsletter signup form will get readers’ attention and inspire them to share their addresses to receive your email newsletters. Email newsletters are marketing emails businesses send to their subscribers weekly, […]

By July, midsummer has already started. The temperatures are perfect for a short dip in the pools and barbecues. But, not enough to make you want to stay inside. Managing email campaigns during July comes with its fair share of challenges. Subscribers may be hard to reach during this period as they must be busy […]

Often, unsolicited email marketing can be rather annoying. Just like you wouldn’t go to a party uninvited, email marketing follows a rather similar set of etiquette, and you should not send emails to your prospects if you do not have their consent.   This article dives into a detailed tell-all about permission-based email marketing and its […]

Marketers often find themselves treading a thin line when sending out emails. Sending only a few could result in lost opportunities to drive conversions and sales. On the other hand, releasing a barrage of emails could annoy readers to the point where they unsubscribe or – even worse – report you as spam! In reality, […]