Chris Donald
Co-Founder and Advisor
Company
InboxArmy LLC
Expertise
About Author
Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies.
Articles
The Truth about Fonts in Email Marketing
It’s been more than 40 years since the first email message was sent, and the look and feel of an email have come a long way since then. These days, design and fonts play a critical role in getting your email marketing message front and center with your subscribers. And web safe fonts, in particular, […]
4 Tips & Ideas For Mother’s Day Email Marketing
ALERT: Mother’s Day is May 14th! Mother’s Day is that wonderful time of year where we commemorate all the selfless love and tireless efforts of our Moms — and marketers try to find the right tone to generate maximum revenue. Think it’s worth your while to put your best foot forward in your email marketing? […]
Email Marketing Debate: To View VS Not To ‘View in Browser’
Today, subscribers spend just 3-4 seconds deciding whether to open and peruse your emails. Pre-header text—the “appetizer before the main course” portion of your email design—carries more weight as email rendering continues to evolve with technology. How should you utilize this ever-more valuable real estate? Are you still using a “View in Browser email” link? […]
10 Holiday Email Templates, Examples & Subject Lines
Holidays are all about getting in the mood to have some serious FUN! The excitement of the commencing holidays is reflected even in an email marketer’s emails. As they pack their bags to zip off for a well-deserved vacation, it’s time we gather up some of the best holiday email templates that reflect the essence […]