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Emails happen to be the most effective medium of communication with your customers. Whether you want them to know about your new venture or, want to update them with your new services, sending an email always works. Imagine receiving an email from your favourite e-commerce store, declaring a Winter sale. Wouldn’t that make you want […]

Startups are all about confidently launching a company and witnessing your dreams getting transformed into a commercialized product, service, or business. Thinking big and acting bigger are the keys to advance past competitors and empower themselves to tie their visions to reality. With Internet taking over everything, direct mail marketing has become digital marketing. Emails, […]

Even though businesses might have a robust email marketing plan to drive conversions, the importance of social media marketing cannot be disregarded. Email and social media both are equally important for the effective implementation of omnichannel marketing. At the outset of ‘email marketing’, it was pretty unimaginable to integrate live social media feed into emails. […]

Email click-through rate is one of the most powerful metrics to measure the effectiveness of an email campaign. This implies that the higher your click-through rate is, higher is the chance for conversion. For an email marketer who has worked day in and day out for the perfect email campaign, nothing can get as heart-breaking […]

Independence Day, the 4th of July is celebrated with great pomp and parade, bonfires and fireworks, barbeques and illuminations throughout the United States. As much as it is about freedom, martyrhood and liberty, it equally means celebrating this important day of the country’s existence. For marketers, it is another opportunity to drive sales – an […]

Email marketers rely heavily on holiday email campaigns to help them drive greater revenue and build better brand visibility. Father’s Day, done right, can fetch big bucks for marketers—and it’s just around the corner. Are you ready? If you’re still looking for ideas, here are some inspirations for you as you develop and finalize your […]

Every email you send has a specific purpose. Is that purpose obvious to your recipients? Whether your email’s purpose is to drive an eBook download or a specific product purchase, the question remains: How do you get recipients take your desired action? While there are many factors—like the subject line, copy and design–which help to […]

Email marketers are constantly looking for ways to boost their email metrics—in particular, open rates and click-through rates. They do this by testing variables like subject lines, From Name, and calls to action, among others. Learn more about how image based emails can be a good idea for email marketing. One test you may not […]