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Whether you’re launching a new business, trying to fill your sales pipeline, or just trying to move units, you need leads fast! The urge to buy email lists and send bulk promotional emails is pretty tempting. And why shouldn’t it be? Instantly getting a big list of valuable leads without having to put in any […]

You’ve probably heard it a gazillion times – email marketing is the best way to drive sales. If that’s true for everyday scenarios, then 4th of July email doesn’t drive sales – it skyrockets them. But that’s only if your email sparks some fireworks your customers will love. The Fourth of July, Independence Day in […]

No marketing platform drives as much ROI as email. With ROIs as high as $42 for every $1 spent, every marketer should be using it. Besides commanding insane ROIs, the email also has a unique advantage over other marketing platforms – versatility. Whatever business goal you have, be sure email can play a role in […]

What is a Holdout Testing? Holdout testing is the process of reviewing your email marketing program to quantify if the campaigns being sent are generating increased engagement metrics/conversions vs not sending anything. Are these email campaigns/automation really giving an incremental increase in engagement metrics/conversions/increase in revenue that would otherwise not be realized. This holdout test […]

Instead of being the marketer, today, think from the subscriber’s perspective for a minute. Imagine receiving an email from a brand every single day. How does that make you feel? Not too good? Does it feel like email fatigue or you are being pushed into making that purchase? Now imagine how would your customer feel […]

Take a look at these e-newsletters, which of them do you like more? These are email marketing image from the ReallyGoodEmails website —“Apps&Services” category There are two types of email marketers: those who prefer to follow the MailChimp recommendation about the 20% to 80% text-image ratio as a standard, and those who don’t. Does it […]

Have you been observing a decline in the open rates for your emails, specifically with Gmail users? Gmail launched the tabbed inbox, which allowed them to segregate the emails into three tabs- primary, social and promotions. Very often than not, the that you send to your subscriber lands in the promotions tab, which is not […]

Imagine drafting the perfect content, working through an interactive layout and testing the email several times, only to realize that the subscriber will never get to open it. Isn’t that the worst fate for the email campaign? Most often, owing to several reasons, your email enters the spam folder instead of the inbox of the […]