About Author

After being in the email marketing industry for years and having worked with varied industries (including the restaurant industry), one thing is clear – teams that invest in email as a revenue channel drive higher retention and stronger YOY revenue stability.  Email marketing creates measurable advantages for restaurants. Consumers generally spend around $166 each month […]

Have you ever received an ecommerce email that nearly made you click “Buy Now” without hesitation?  That’s the power of great email marketing campaigns. As someone who’s been on both sides of the email game – crafting marketing emails and eagerly opening them as a consumer – I can tell you that mastering this marketing […]

The health and wellness industry is booming–and has been for some time. Valued at $4.4 trillion in 2022, it’s expected to continue to grow more than 5% each year through 2030.

Let’s face it. People wake up to a flooded inbox. With numerous emails to sort through and prioritize, getting that initial email open can be challenging. The best retail emails fuse an attractive design with persuasive and personalized copy that stops the scroller in their tracks and gets them to open, click, and hopefully buy. […]

After creating email automations for hundreds of eCommerce clients, we’ve learned that klaviyo  abandoned cart flows are one of the most immediate, consistent, and profitable sources of revenue. Roughly 70% of shoppers abandon their carts, and abandoned cart flows can recapture a significant portion of that revenue. And Klaviyo offers one of the best abandoned […]

Email marketing can generate around $42 for every $1 spent. It has become one of the most powerful channels to drive revenue. With the potential clear, I often have clients who ask me, “Where should we prioritize our investment in improving our email program?” There is no one-size-fits-all answer, but my advice is to prioritize […]

Brevo (formerly SendInBlue) is a popular email marketing platform offering fantastic features for small and medium businesses. It is easy to use, and the pricing plans are designed to be flexible enough for all kinds of companies. This article will explore Brevo’s pricing and discuss the right plan for you. But first, let’s look at […]

It can be frustrating to notice a sudden (or even gradual) uptick in the number of Klaviyo emails going to spam, especially if you have a history of healthy deliverability and engagement rates with your audience. You may be wondering if Klaviyo (or whatever email marketing platform you use) is somehow causing this uptick. But […]