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The economy is neither fully open, nor fully closed. We call this limbo.  In a close-up view, the world seems to be standing relatively  

Personalization. You know you need to do it, but you just need to know how—in a way that’s both effective and efficient. The good

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had

The advent of Mobile has created a radical shift in the financial industry. Standing out in the Fintech marketplace is becoming

While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve

The last few years have imposed a lot of heavy acronyms imposed upon marketers. GDPR, CCPA, and IDFA to name a

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

As retailers prepare for the holidays and look for better ways to cater to customers’ new online and offline shopping habits, mobile

A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could

It’s not even November, but the holiday shopping season has already begun. With nearly two-thirds of consumers saying the

Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer

Upgrades to technology doesn’t always have to mean a full digital transformation, sometimes modernization can get your

Growth Marketing. You may think that it’s one of those ever-present business buzzwords we always hear.  But unlike terms

When it comes to user segmentation—the first of the four core pillars of personalization—you can’t have a one-to-one conversation

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

Customer experience matters, in fact, many think it will surpass price and product as the main brand differentiator. Avoid these pitfalls.

Amazon’s second-quarter earnings made one thing perfectly clear: If there was a king of retail for the coronavirus era, it would

Customer experiences that worked when your company was a small start-up won't necessarily scale as your organization grows.

Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this…It’s a fairly

2020: It wouldn’t be a new year without a passel of prophecies and things to come. Each industry has its fair share of oracles and

What Is Email Campaign Planning & Why It Matters Here is what email campaign planning actually is: knowing what goes out, to which subscribers, and on what date. It covers your promotional schedule, automated welcome series, seasonal pushes, and re-engagement sequences. At InboxArmy, we have worked inside enough programs to say this with some confidence: […]

Introduction Ask any ecommerce marketer who has been around long enough to watch a Facebook algorithm update gut their organic reach overnight, and they will tell you the same thing: email is the one channel worth building on. Your Instagram account can get restricted. Your ad account can get flagged. Your TikTok following can disappear […]

Why Email Marketing Compliance Matters Email marketing compliance has three requirements: collect subscriber data properly, send commercial messages within the rules, and give people a clean opt-out. When compliance gaps appear, you’re looking at fines, domain blocking, and deliverability collapse. Over 300 CAN-SPAM cases landed on the FTC’s desk. European GDPR fines broke 1.2 billion […]

Whether you’re a founder trying to unlock email as a revenue channel, a marketing lead evaluating agencies after an underperforming year, or a CMO looking to replace a partner that never delivered — this guide gives you a clear, honest framework to make the right hire. The wrong agency costs you more than their monthly […]

When you hire an email marketing agency, they’ll show you copious amounts of data – email metrics, campaign performance, and all sorts of reports.  Not all of it shows whether your email marketing ROI is improving.  Performance actually depends on list quality, acquisition, product, pricing, and the customer journey. Email metrics alone don’t show how […]

A question that often comes up in email marketing is how to structure the team. Do you build an in-house marketing team or bring in an email marketing agency? There’s a lot of thinking that goes into this decision. First off, you need to understand what you’re hiring for.  Is it a specific gap in […]

What happens when a well-crafted email campaign NEVER lands in your subscribers’ inboxes? In an email campaign, you put a lot of effort into drafting the perfect copy. A subject line to pique curiosity. Strong content and creative designs to capture the attention. But none of this matters if the email lands in the spam […]

Talk to a few email marketing agencies, and soon, all the pitches just start to morph into the same pitch. You hear things like  “Full-service email marketing” “High-converting email campaigns” “End-to-end campaign management” Yes, all of these come from different email marketing agencies, but the language sounds the EXACT same.  The difference shows up after […]

We keep it in-house this episode. Scott Cohen and Garin Hobbs discuss AI in email marketing and how there are differences between “Operative” AI and “Performative” AI. We also discuss the importance of human expertise as well as the limitations of AI in fully understanding and responding to human emotions and motivations.