About Author

Labor Day is a popular sales holiday here in the states, and therefore a time to ramp up your marketing efforts. You need to create a solid email marketing strategy to maximize your revenue over the long weekend. To help you do this, I’ve put together this comprehensive guide which gives you: A brief explanation […]

September is jam-packed with holidays and opportunities to send unique email marketing campaigns. From holidays like Labor Day and National Coffee Day to the beginning of football season here in the US, there really is something for everyone. So, if you’re not sending out newsletters in September, you’re guaranteed to miss out on sales. We’ve […]

The best email marketing podcasts actively publishing in 2026 include The Email Marketing Show, iPost: Email Never Sleeps, That InboxArmy Podcast, Email’s Not Dead, Easy Email Marketing with Yael Keon, Everything Email with Ken Countess, and Inboxing with Hillel Berg. They cover email strategy, deliverability, copywriting, and automation across all skill levels. Finding a great […]

Things like automation and segmentation are an important part of your email marketing strategy. Another critical need is for you to get your email newsletter design down to a T. To help you do this, we’ve put together a list of my top eight tips for designing email newsletters. They are: Personalize your subject lines […]

Newsletters are a key part of every brand’s email marketing strategy, and nonprofit organizations are no different. They’re a great way to encourage users to donate or volunteer. Plus, they help retain existing donors and volunteers. To ensure you have a highly effective nonprofit newsletter, we’ll: Take you through the benefits. Explain how to create […]

In B2B (business-to-business) marketing, email is usually your most important channel. It helps you nurture relationships with leads, establishes you as an authoritative voice within your niche, and can lead to increased conversions and revenue. What Is B2B Email Marketing? B2B email marketing is the process of promoting your business’s services or products to other […]

The heralded Welcome Email Series is the cornerstone of all successful email marketing strategies. This isn’t just a one-and-done email. If you aren’t utilizing a well-thought-out welcome email you are leaving money on the table. Yes, this is your chance to offer a quick 10% off to get customers in the door—a huge driver for […]

Many B2B newsletters are incredibly dull and they get moved to the trash before you even open them. If your open rates are low, let’s face it—your newsletter might fall into this category. The good news: It doesn’t have to be this way. In this guide, you’ll find some valuable tips on how to create […]