10 Top Klaviyo Alternatives And Competitors Reviewed

If you have spent a large amount of your time in email marketing, like I have, you’ll know that Klaviyo has been the go-to platform for most ecommerce businesses. It has all the qualities – it’s powerful, intuitive, and integrated with top paid media channels like Shopify. And this is also the reason why most brands don’t even think about switching from Klaviyo. 

But here’s something that very few people say out loud – not every business needs the weight (or the price tag) that comes with Klaviyo. The platform offers numerous features but also has its challenges, like overpaying for features you barely use and waiting days for support, or the prices that scale faster than your margins. 

However, when you find a similar platform with the same perks (and that is cost-effective), then you are forced to look at the ESP with fresh eyes. Think about it, what really drives someone to switch their email service provider (trust me, it’s not easy)? The cost? The features? Or the ability to actually get things done without waiting on support tickets or external agencies?

Since 2008, Inbox Army has been at the forefront of offering top-notch email marketing services for ecommerce businesses. We have used pretty much every single email platform out there. So, in the spirit of our commitment to vendor neutrality, here’s the good news:

There are plenty of decent Klaviyo alternatives available today.

In this article, I have rounded up the 10 best Klaviyo alternatives and competitors worth your attention. This list breaks down what each contender does best and where and how they outperform Klaviyo. 

Klaviyo Alternatives – A Quick Snapshot

Before we begin, here is a quick glance at all the Klaviyo alternatives and prices – 

10 Best Klaviyo Alternatives

Now we get into the detailed analysis of each alternative and how it compares to Klaviyo in terms of features and pricing – 

1. Omnisend 

Source: Omnisend

As someone who has worked with dozens of ecommerce brands, Omnisend is one of those marketing automation tools that consistently delivers results without weighing you down with unnecessary complexity. 

Just like Klaviyo, it allows you to create high-converting automations using pre-built workflows for cart recovery, post-purchase campaigns, and more. Here’s how Omnisend is different from Klaviyo – 

Key Features

• Comprehensive Automations Library with advanced features like pre-built workflows and an automation editor.
• Lets you group customers based on their shopping history, engagement, and profile data. It’s important to send messages to people who actually want to hear from you.
• Provides customizable email templates for personalized marketing campaigns.
• Drag and drop email editor.
• Automates the collection and display of product reviews.
• Lets you access detailed campaign and automation reports.
• Integrates with over 130 tools.
• Allows you to provide an omnichannel customer experience by integrating email, SMS, web push notifications, and more.
• Versatile SMS marketing capabilities and automating various types of campaigns.
• Managing customer relationships effectively through integrated dashboards and journey tracking.

Why Omnisend is a Strong Klaviyo Alternative

• It has prebuilt ecommerce flows you can launch immediately.
• More forgiving pricing and a free plan designed for new stores.
• Visual, friendly automations that still deliver revenue without needing an expert.
• Faster, more consistent chat support even at lower tiers.
• Email, SMS, and push live in one unified flow.

If you’ve ever felt Klaviyo was “a little too much” for your needs, Omnisend is the platform you wish you’d started with.

2. Mailchimp

Source: Mailchimp

Mailchimp has always positioned itself as an “all-in-one” email tool. And for the most part, it also holds up. Something that appeals the most about this email marketing platform is how ridiculously easy it is to get a good-looking email. 

Mailchimp vs. Klaviyo

Key Features

• Offers powerful marketing automations to help you reach more customers with minimal effort.
• Allows you to track performance and optimize your campaigns using reporting and analytics tools.
• Provides tons of customizable email and landing page templates.
• Lets you create email content with built-in generative AI tools.
• Enables you to build custom, automated workflows and send relevant messages based on how your customers interact with your brand.
• Integrates with over 250 apps, including Shopify, Salesforce, Google Analytics, and WooCommerce.
• Provides segmentation tools to help you target audiences based on their behavior and interests.

Why Mailchimp is a good alternative to Klaviyo

• Small teams without a dedicated email strategist can stay consistent because Mailchimp is less complex.
• Mailchimp’s templates are genuinely good. You don’t need a designer or Figma workflow for those good looking emails.
• Yes, Klaviyo is powerful. But Mailchimp’s automation builder is more approachable for new users.
• Klaviyo pricing grows sharply with contacts and SMS. Mailchimp is more forgiving and it offers a free plan for beginners.
• Klaviyo’s strength is in transactional journeys. Mailchimp is better for brand building. 

If you’re a small business, Mailchimp feels like the best tool to use for growth. And if you’re an ecommerce company, you’ll eventually hit ceilings. Mailchimp, for sure, is one of the best alternatives for Klaviyo. 

3. ActiveCampaign 

Source: ActiveCampaign

If Mailchimp is the tool I recommend to beginners, and Klaviyo is for ecommerce businesses, then ActiveCampaign is the tool I recommend to anyone who wants complete email marketing automation. 

I’ve used ActiveCampaign for B2B, ecommerce businesses, coaching funnels, complex nurture systems, webinar sequences, and here’s the honest truth about this advanced marketing automation platform. Nothing (including Klaviyo) beats AC when it comes to pure automation logic and (customer relationship management) CRM integration. However, there is a minor setback – it is not for people who want to use it as a tool to “just send a newsletter”

ActiveCampaign vs. Klaviyo

Key Features:

• Provides hundreds of pre-made email and landing page templates.
• Allows you to engage with customers across email, SMS, and social media.
• Provides advanced segmentation capabilities to help you get more out of your audience data.
• Offers comprehensive reporting capabilities.
• Connects with over 900 platforms like Shopify, Slack, WordPress, and more.
• Automation workflows with user-defined goals and triggers.

Why ActiveCampaign is a strong alternative to Klaviyo

• If your business has multiple touchpoints (website, sales calls, onboarding, subscriptions), ActiveCampaign’s automation + CRM combo gives you more flexibility than Klaviyo.
• For teams that score leads and hand them off to sales, AC is often more efficient.
• AC supports custom objects and deal stages; Klaviyo is still focused on customer profiles, not deal flows.
• With AC, you can trigger automations not just from “customer behavior” but from sales actions (e.g., deal changed stage), giving more control to growth teams.

4. Drip

Source: Drip

Drip is unapologetically built for lean ecommerce businesses that want deep lifecycle automation without the bloat of a giant CRM. Unlike Klaviyo (which is growing into a full B2C CRM), Drip focuses first on ecommerce-first automation, clean tracking, and fast setup. That focus is its biggest advantage.

Drip vs. Klaviyo

Key Features

• Allows you to build behavioral and lifecycle segments that update automatically.
• Enables marketing across multiple channels, including email, social, and onsite pop-ups
• Provides useful customer insights and easy-to-read analytics to help you optimize your marketing strategies.
• Lets you automate complex marketing tasks through visual workflows
• Integrates with 100+ tools, including ecommerce platforms like Shopify, WooCommerce, and BigCommerce.
• Offers 50+ professionally designed ecommerce email templates.

Price?

Why Drip is a Strong Alternative to Klaviyo

If your brand wants power without complexity, Drip campaigns are extremely appealing.

Because Klaviyo’s new B2C CRM layer means:

• more menus
• more profile options
• more data fields
• more things to configure
• more chances to mess something up

Drip avoids all that. Its philosophy is: “Do a few things exceptionally well.”

That means:

• Faster implementation
• Faster builds
• Less training for junior marketers
• Less dependency on advanced segmentation logic
• More focus on revenue-driving automations

Drip is focused on lifestyle revenue and not building 360° customer profiles. 

5. Kit

Source: Kit

Kit, formerly known as ConvertKit, is one of the few platforms that truly “gets” creators. If your business revolves around content, digital products, or social media marketing, ConvertKit feels less like an ESP and more like an engine designed to help you monetize your audience. 

I’ve used it for multiple creator accounts over the years, and the biggest win is how frictionless it makes audience growth. A user-friendly and intuitive interface for its users.

ConvertKit vs. Klaviyo

Key Features

• Unlimited landing pages and forms to capture leads and grow your list.
• Customizable email templates with drag-and-drop editing.
• Visual automation builder for complex campaigns and workflows.
• Segmentation and tagging for highly targeted messaging.
• Prebuilt automation templates for quick campaign launches.
• Direct digital product sales (courses, ebooks, music) and paid newsletters.
• Connect your favorite creator tools directly to Kit
• Mobile-ready design for emails and landing pages.
• Free migration support for any creators on one of the paid plans – Creator or Creator Pro.

Why ConvertKit is a good alternative to Klaviyo

• Powerful tagging + segmentation without the chaos you see in many creator-focused tools.
• Visual automation builder that’s fast, clean, and genuinely easy to scale.
• Paid newsletters built in, no third-party tools needed.
• Simple landing page + form builder that’s conversion-focused.
• Commerce features (sell digital products, subscriptions, paid content).
• Solid deliverability for creator lists.

6. Brevo (previously known as Sendinblue)

Source: Brevo

Brevo is the platform I suggest when a client says: “We want solid automations, good deliverability, AND we don’t want to pay $800/month just because our list grew.”

It’s one of the few tools where you pay for emails sent, which is a lifesaver for brands with large dormant lists, content-heavy businesses, and early-stage eCommerce.

Key Features

• Offers 150+ integrations with CRM systems, ecommerce platforms, and more.
• Provides several ready-made workflows and autoresponders for the most common automation scenarios.
• Helps you create professional campaigns and newsletters using a drag-and-drop editor or 50+ ready-made templates.
• Allows you to target specific audiences with powerful segmentation tools.
• Centralizes customer data to help you create more personalized content.
• Offers real-time analytics that you can use to optimize campaigns.

Why Brevo is a great alternative to Klaviyo

• Pricing based on email volume, not list size, a HUGE for budget control.
• Built-in Sales CRM, including pipelines and tasks.
• WhatsApp campaigns, email and SMS marketing, and live chat in the same ecosystem.
• Good automation builder with event triggers and segmentation.
• Drag-and-drop email editor is clean and beginner-friendly.
• Smart transactional email routing via Brevo SMTP.
• Solid deliverability for the price, better than Mailchimp in many cases.
• Built-in landing page builder and basic signup forms.

7. AWeber

Source: AWeber

AWeber has been around for over two decades, and while it’s not the flashiest platform in the lineup, it’s one of the most reliable. It’s built for creators, solopreneurs, consultants, and small ecommerce stores that want straightforward automation, solid deliverability, and an interface that doesn’t overload you with complexity.

Key Features

• Allows you to set up behavior-based automated email campaigns.
• Offers an easy-to-use drag-and-drop builder with AI capabilities.
• Provides advanced reports and analytics.
• Gives you access to pre-built templates that you can use to create professional emails, sign-up forms, and landing pages.
• Lets you segment and target specific customer groups for more personalized email campaigns.
• Integrates with over 700 tools, including ecommerce and CRM platforms.

Why AWeber is a Good Klaviyo Alternative

• It remains predictable and far more affordable.
• If your brand doesn’t rely on deep lifecycle segmentation, Klaviyo becomes unnecessary overhead.
• AWeber removes the “intimidation factor.” You can actually launch a campaign every 10-15 minutes.
• AWeber’s support is consistently rated as one of the best among mid-tier ESPs.
• AWeber is built with creators and educators in mind.

8. Campaign Monitor

Source: Campaign Monitor

If Klaviyo feels like overkill for your team or your clients constantly complain about the learning curve, then Campaign Monitor, a comprehensive marketing platform, is usually what I recommend.

It’s one of the few tools where design, ease of use, and deliverability sit at the center. I’ve used it extensively for agencies, nonprofits, and brands that send heavy newsletters, and the experience has always been consistently stable, predictable, and far less chaotic than in Klaviyo.

Campaign Monitor vs Klaviyo

Key Features

• Provides tools to streamline audience segmentation.
• Offers professionally designed email templates.
• Automatically tests all of your links right in the builder to notify you about any broken or missing ones.
• Allows you to manage loyalty programs within the platform.
• Provides a comprehensive analytics suite that provides insights into email campaign performance.
• Integrates with 100+ tools, including ecommerce solutions like Shopify.
• Lets you set up personalized customer journeys with its intuitive visual journey designer.

Why Campaign Monitor is a good alternative for Klaviyo

• Campaign Monitor’s UI is simple, predictable, and requires no training.
• Campaign Monitor charges by email sends, not contacts.
• Campaign Monitor has non-human click filtering by default.
• CM’s template system is more refined and flexible.
• Dedicated client management tools built for multi-account workflows.

9. Constant Contact

Source: Constant Contact

Constant Contact has been around longer than most players in the email space. Constant Contact offers something easy, stable, and not overly “tech-heavy” which makes it reliable for small businesses, nonprofits, local stores, and service-led brands.

While Klaviyo has shifted toward becoming a full B2C CRM (and more focused on ecommerce), Constant Contact is more comprehensive.

Constant Contact vs. Klaviyo

Key Features:

• Build emails with a drag-and-drop editor. You can also use AI to help write content.
• Pick from hundreds of designs. You can adjust them to fit your industry or style.
• Turn emails into posts and manage all your channels from one place.
• Share campaigns across accounts, lock templates to keep things on-brand, and set user permissions.
• Set up automated emails to stay in touch without doing the work each time.
• Build and organize your lists, sort contacts by behavior or interests, and send more personal messages.

Why Constant Contact is a good alternative to Klaviyo

• Constant Contact pricing is relatively better than Klaviyo and it has a much friendlier entry point.
• It is better for non-ecommerce brands because it is designed for local businesses, nonprofits, event-heavy businesses, coaches, and community organizations. 
• If you find Klaviyo’s UI overwhelming, Constant Contact is the opposite: zero learning curve.
• Klaviyo support is fine, but slow. Constant Contact’s phone support and onboarding assistance are a huge win for small teams.

10. Sender

Source: Sender

If you’re running a small or growing ecommerce store and your list is still affordable, Sender might be the pragmatic, no-nonsense email marketing tool that you need. It’s designed by marketers who understand bootstrapped ecommerce, small teams, and seriously tight budgets, while still supporting automation and growth.

Sender vs. Klaviyo

Key Features

• Build responsive emails using templates that look good on any device.
• Use audience segments and personalization to send more relevant messages.
• Add SMS for urgent updates and offers.
• Set up automated emails to welcome new subscribers, follow up with leads, and make more sales.
• Grow your list with forms, popups, and landing pages.
• Pick from a wide range of email and pop-up templates.
• Send transactional emails like order confirmations or password resets.
• Track results with simple reports.

Why Senders is a good alternative to Klaviyo

• It lets you automate while keeping costs manageable, especially for growing or niche stores.
• Sender’s SMS is usable and affordable and there is no over-engineered complexity.
• Sender doesn’t pretend to be Mailchimp or ActiveCampaign, but it gives you just enough marketing automation to run welcome flows, cart recovery, and re-engagement.
• Most ESP free plans are too limited for real testing or small-scale email strategies. Sender’s free plan is practically a “starter automation lab.”
• When you’re bootstrapping, you don’t need a huge service level agreement. Instead, they need just reliable documentation + quick chat responses. Sender delivers on that.

Conclusion

With so many tools, and almost each one of them claiming to do it all, it becomes tough to choose the right tool for your business. Remember to choose one that actually fits your goals. Each tool in this list is strong in its own way. Some focus on simple workflows and quick wins. Others offer deep automation and CRM level intelligence. A few give you a balanced setup that is easy to use yet powerful enough to scale with you.

The right choice comes down to the stage your brand is in and the experience your team wants to create. If your current platform feels heavy, expensive, or limiting, then it is a sign that you’ve outgrown it. Thus, the moment you pick a tool that matches your strengths, email stops feeling like a chore and starts feeling like a real revenue engine.