Want to Learn How to Send Better Emails?

Email marketing best practices & tips

Klaviyo vs AWeber Comparison

If you’ve been looking for the right email marketing software for your business, chances are you’ve come across Klaviyo and AWeber. These platforms offer robust tools and capabilities that businesses can leverage to enhance their customer relations. However, since they

Email Marketing for Dentists: The 7-Step Guide

In the digital age, staying connected with patients is vital for any dental practice. Unfortunately, sending the occasional update to your clients simply won't cut it. That's why you need to make the most of email marketing. It helps you

Automotive Email Marketing for Car Dealerships

Looking for a way to accelerate your car dealership's growth? Automotive email marketing is just what you need. From promoting new models to offering exclusive deals, you can connect with your audience in a way that's personal, powerful, and cost-effective.

8 Common Ecommerce Mistakes To Avoid (+Lessons)

The global e-commerce industry is thriving. It is projected to reach from $6 trillion in 2024 to $8 trillion by 2027. That’s almost 10.05% compound annual growth rate (CAGR). While e-commerce is thriving, not every business succeeds in this competitive

Thanksgiving Email Subject Lines

Best Thanksgiving Email Subject Lines The best all-purpose Thanksgiving subject lines combine gratitude with a clear and friendly promise. We recommend a genuine thank-you email when the goal is to strengthen the relationship with customers, subscribers, or clients. A promotional

Cyber Monday Subject Lines

Cyber Monday email subject lines compete for attention on the busiest online shopping day of the year. Cyber Monday 2025 reached a record $14.25 billion in US online spending, up 7.1 percent, as part of a $44.2 billion Cyber Week.

Cyber Monday Email Guide: Strategy, Examples & Best Practices

Why Cyber Monday Emails Matter Cyber Monday email marketing helps brands convert high-intent shoppers and build loyal, long-term customer relationships with targeted, personalized messages. High-Intent Shoppers Cyber Monday emails reach buyers at the moment they are ready to purchase. Thanksgiving

Black Friday Email: 16 Examples & Best Practices

Why Black Friday Email Marketing Matters Black Friday email marketing matters because email reaches subscribers who have already chosen to hear from your brand, right when they are ready to buy. Shoppers spend heavily online: In 2025, Cyber Week brought

110+ of the Best Black Friday Subject Lines To Boost Your Open Rates

Have you prepared your Black Friday campaign, planned special offers for subscribers, and crafted the perfect Black Friday emails? Before Black Friday week, there’s one thing you shouldn’t forget: compelling Black Friday subject lines that boost open rates, customer engagement,

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

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