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Email marketing best practices & tips

What is BIMI and why is it important?

BIMI (Brand Indicator for Message Identification) gets a lot of attention now, and for good reason. It’s one of the few email standards that actually changes what your subscribers see in the inbox. BIMI basically allows your verified brand logo

SPF, DKIM, and DMARC: Explained in Simple Terms

SPF (Sender Policy Framework), DKIM (DmainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are the foundation of inbox trust, and we see their impact every day across real email programs. Companies like Gmail, Yahoo, and Microsoft are

What Is Email Deliverability And Why It Matters

Email deliverability is the reason many email campaigns fail before they’re even opened. When emails don’t reach inboxes, issues like low engagement or poor conversions are symptoms, not the actual problem. Most teams try to fix this too late by

15 November Newsletter Ideas & Examples For Your Business

November always has a different kind of energy. The pulse of the holiday season begins, inboxes start getting busier and the buying intent of your customers starts to finally kick in. This month is the sweet spot where strategy and

October Newsletter Ideas for 2025

October is a key month for businesses. The back-to-school wave is over, Q4 is underway, and people are starting to think about holiday shopping. That makes it the perfect time to plan your October email newsletter ideas and set the

How to Add GIFs to Outlook Email (Without Breaking the Design)

GIFs have become a staple in email marketing and not just for humor but for visual storytelling, creating attention-grabbing CTAs, and dynamic product demos. They help bring emails to life. But if you’ve ever tried to use one in Outlook

How Much Does SMS Marketing Pricing?

You’re standing in line for coffee, checking your phone, and there it is, a text from your favourite store with a 20% off code. You use it without a second thought. That’s SMS marketing at work. It’s simple, effective, and

SMS Marketing vs Email Marketing : Which is More Effective for Your Business?

[ez-toc]With SMS boasting 98% open rates and email offering unmatched content depth, businesses are rethinking their approach to customer outreach. So, what wins in the text message marketing vs email marketing face-off? At InboxArmy, as an experienced email marketing and

SMS Marketing ROI – How to Calculate & Maximize Your Returns

Have you ever wondered if all those text messages your brand sends out are actually worth it? The answer to this question lies in understanding SMS marketing ROI and what it tries to tell you.

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

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