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According to Finder, 86% Americans are planning to spend their hard-earned cash on pre-Christmas sales like Black Friday, Cyber Monday, and Singles Day. Adobe Analytics has predicted that retailers will bring in as much as $7.5 billion on Black Friday in 2019, which is more than 20% increase over 2018. As the big Friday of […]

Thanksgiving Day is one of the most favorite holidays in America. In 2018, 165M+ shopped over the Thanksgiving period of five days. 65% of Thanksgiving weekend shoppers said deals drove them to buy. Moreover, it is predicted that total US retail sales will reach 3.8% to $1.008 trillion. If you want to make the most […]

Whenever you get ready to send an email campaign, do you ever ask yourself, “Why am I sending this email?” You should ask that key question every single time you plan to send a manual campaign or set up an automated campaign.  “Why” is the most important question! When I ask people why they send […]

Email marketing is a popular, up-to-date, and influential tool for businesses to engage and reach out to customers effectively. While many may think that social media supersedes email marketing ideas, that is not the case. Email marketing services are still on par with social media and are expected to grow in 2020. As smartphones and […]

The spookiest time of the year is finally here! According to National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, shoppers will spend $86.27 on an average this Halloween. It’s time to rejoice in the fright and capture the enchantment of this cherished autumn holiday. And many marketers are making their Halloween email […]

  NOTICE WIN an ALEXA ECHO SHOW: Please add your favorite Holiday email marketing tips in the comments section. Everyone who adds a tip will be entered to win an Echo Show 5. Must be 18 years or older and located in the U.S. If You Share this blog post on Twitter with the hashtag […]

Email marketing is an integral part of your digital marketing strategy. The two should be in sync if you want to achieve higher engagement and boost your conversions. However, most marketers believe their emails are either not engaging enough or, are not able to offer the kind of optimization they are looking at. When it […]

Instead of being the marketer, today, think from the subscriber’s perspective for a minute. Imagine receiving an email from a brand every single day. How does that make you feel? Not too good? Does it feel like email fatigue or you are being pushed into making that purchase? Now imagine how would your customer feel […]