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When you invest time and efforts into drafting an email and sending it to your subscribers, not to forget the monetary aspect, you ought to know whether or not your email was effective. It is important for you to be able to justify the spend on email marketing. At this moment, as we are talking, […]

59% of the marketers claim that email is their biggest source of ROI. However, the success of the emails depends heavily on the quality of the subscriber list that you have prepared. If your subscriber list does not contain people who have opted-in to receive emails or, does not include email preferences with respect to […]

Take a look at these e-newsletters, which of them do you like more? These are email marketing image from the ReallyGoodEmails website —“Apps&Services” category There are two types of email marketers: those who prefer to follow the MailChimp recommendation about the 20% to 80% text-image ratio as a standard, and those who don’t. Does it […]

Email marketing is a critical aspect of any marketing strategy. It doesn’t only help a business establish long term communication with the customers but, also facilitates the collection of essential data while increasing the overall marketing ROI. In fact, 65% of marketers who use email marketing witness a good or excellent ROI in their business. […]

Have you been observing a decline in the open rates for your emails, specifically with Gmail users? Gmail launched the tabbed inbox, which allowed them to segregate the emails into three tabs- primary, social and promotions. Very often than not, the that you send to your subscriber lands in the promotions tab, which is not […]

Imagine drafting the perfect content, working through an interactive layout and testing the email several times, only to realize that the subscriber will never get to open it. Isn’t that the worst fate for the email campaign? Most often, owing to several reasons, your email enters the spam folder instead of the inbox of the […]

Emails happen to be the most effective medium of communication with your customers. Whether you want them to know about your new venture or, want to update them with your new services, sending an email always works. Imagine receiving an email from your favourite e-commerce store, declaring a Winter sale. Wouldn’t that make you want […]

The effectiveness of your marketing efforts comes into the light when the customer recalls your brand when they are looking for the solution to their problem, even if it was pitched months ago. Such recallability is only possible when they had a good user experience from your brand and having a personalized conversation with them […]