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For companies in any industry, “customer” equals to “boss”. To maintain operational continuity and ensure that the business remains on a growth path, it’s vital to stay in the boss’ good books. And to do this, companies and their sales and marketing teams must make a concerted effort to engage with their customers and consistently […]

Have you ever wished you had a crystal ball to help you create the perfect email campaign? While having a magical tool might be nice, there’s a solution along the same lines.

It’s likely that terms like A/B Testing can sound confusing and daunting, especially if you’re just starting with email marketing. Nonetheless, email A/B testing is an incredibly useful tool for email marketers who want to maximize the effectiveness of their email campaigns.

Your marketing function is vital to your company’s growth and competitiveness. To grow your business, you need to connect with your target audience, attract them with compelling content, and deliver promotional campaigns that showcase your brand is the best.

Say goodbye to those dark and gloomy winter evenings. Longer days, warmer evenings, cheery moods, and allergies are quintessential Spring elements.

Customers often become inactive or churn from a brand over time. Further, there’s always a section of passive readers who aren’t engaging with your emails.

Abandoned carts are one of the most significant banes of the digital era.  It represents a loss of potential sales opportunities and costs your business money.

Email marketers are renowned for strategizing effective and high-performing email marketing campaigns. But email marketing is not all about sending flashy promotional and seasonal emails.